Prime Minister Benjamin Netanyahu wooed Bollywood heavyweights in Mumbai on Thursday at “Shalom Bollywood”, a high-profile official outreach programme by the Israeli government to improve its image abroad.
“We believe in Bollywood. World loves Bollywood. Israel loves Bollywood. We want Bollywood in Israel. We are putting our money where our mouth is,” Netanyahu said at the event before asking the stars in attendance to join him on stage for a selfie “like the one at the Oscars”.
Mumbai’s multi-billion dollar Hindi film industry is the largest in the world. India produces 1,900 films a year on average.
Among those in attendance at the event at a luxury hotel in India’s commercial capital were Prime Minister Narendra Modi, actor Amitabh Bachchan, and actress Aishwarya Rai.
Welcoming Netanyahu to India, Bachchan, one of India’s most popular actors, said: “May cinema further fructify the strength of ties between India and Israel.”
The connection with Bollywood, if it takes root, could work as an effective global media tool for the right-wing Israeli government. “Shalom Bollywood” is part of an official push by the Jewish state to improve its image abroad.
Israel is asking Indian filmmakers to produce movies in the Middle Eastern country.
“Israel offers Bollywood many opportunities with its rich history, culture, diversity and breathtaking landscape,” Daniel Carmon, Israel’s ambassador to India, said in the invitation to Shalom Bollywood.
Ronnie Screwvala, a prominent Bollywood producer, hailed closer ties between the Indian and Israeli film industries as “a lovely move”.
“Israel is rich in history, religion, culture. We share a lot of common threads. We are both very entrepreneurial countries,” he told Al Jazeera.
But some Indians questioned Bollywood’s leading players not bringing up Israel’s decades-long occupation of Palestine, or its years-long siege of Gaza.
“This is a commercial bargain,” said Subhasini Ali, a member of India-Palestine Solidarity Committee.
“Unfortunately, people in public life in India do not come out in support of principles which might displease the ruling regime. Contrast this with the brave actors, celebrities outside India who publicly voice concerns against injustice.”
Anna MM Vetticad, a film critic, also criticised the Shalom Bollywood event.
“Unlike other Indian industries, Bollywood tends to stay apolitical in the interests of self-preservation and financial gain,” Vetticad said.
“It is worth asking whether Israel thought it safer to woo Bollywood than other major industries such as Kollywood and Mollywood [regional film hubs], where at least some major stars may possibly have embarrassed the country by rejecting its overtures and speaking up in favour of the Palestinian cause,” she said.
Filmmaker Anand Patwardhan, who was part of a “Netanyahu Go Back” protest in Mumbai on Thursday, told Al Jazeera “real India will remain the real friend of the real people of Palestine, be they Muslim, Christian or Jew”.
Modi’s Hindu nationalist government has rolled out the red carpet for Netanyahu during his first India trip that began on Sunday.
UAE hotels at 62 pct occupancy, record revenues of over $3 bln ahead of Expo 2020
India sets world record for single day inoculations with 25 million COVID-19 jabs
Study: Men Sleep Worse During Waxing Moon, Women Unaffected
Finnish PM Embroiled in Product Placement Controversy Over Instagram Story
Canada Set to Deliver Verdict in Testy Vote as PM’s Cakewalk Becomes Nail-Biter
Entertainment6 days ago
George Wein, Newport Jazz Festival co-founder, dies at 95
North America6 days ago
Ontario releases new details on how people will prove their COVID-19 vaccine status starting Sept. 22
Health6 days ago
U.K. recommends COVID-19 booster shots for over 50s
Health6 days ago
Researchers to study whether COVID-19 vaccines affect women’s periods
Other6 days ago
Amazon brings palm-swiping tech to Red Rocks concert venue
U.S4 days ago
Florida surpasses 50K COVID deaths after battling Delta wave
Other4 days ago
Ozone hole over Antarctica larger than usual, scientists say
U.S4 days ago
Biden’s ‘summer of love’ with Europe hits an abrupt break-up